Press campaign for the new BacABank Smartlink credit card
Client: BacABank
Time and venue: Nationwide – 25 May 2011
BacABank launched on May 25 a new credit card called Smartlink. It’s the first independent credit card issued by the bank and it can be used not only with BacABank ATM but also with ATM from other banks linked to the Smartlink network, over 5000 machines all over the country. On this occasion, the BacABank organized a large launching promotion, offering many incentives to its customers, such as a free Smartlink card to the first 3000 clients.
Mildot agency was chosen to run the press campaign to publicize this new product and services, as well as to give more visibility to their promotion campaign.
A press campaign in the online media...
Several printed and online media were selected to reach the client’s public target, daily newspapers like Thanh Nien, Tien Phong, Lao Dong, Cong Thuong and Phu Nu, magazines such as Tu Van Tieu Dung, Tiep Thi Saigon and Tiep Thi Gia Dinh, as well as the Nhip Cau Dau Tu, and information websites including VietnamNet, 24h, Viet Bao, Ngoi Sao and Tuoi Tre online.
... and the printed press (here the Tiep Thi Gia Dinh)
in magazines or daily newspapers such as the Thanh Nien...
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