Media campaign for the extension of the Smartlink network

Posted by mildot on October 12, 2011 · Leave a Comment 

Client: BacABank

Time and venue: September/October 2011 – Nationwide.

To celebrate the extension of the Smartlink credit card network to more than13.500 ATM in 40 different brands of commercial bank, BacABank decided end of September to communicate and show its success.

Thanh Nien - 03 October 2011

Mildot agency was chosen to run the press campaign to publicize their achievement in several printed and online media, selected to reach the client’s public target: daily newspapers like Thanh Nien, Tien Phong, magazines such as Tu Van Tieu Dung, Tiep Thi Saigon and Hanh Phuc Gia Dinh, as well as information websites including VietnamNet, 24h, Ngoi Sao and Tuoi Tre online.

Tuoi Tre online - 30 September 2011

Filed under PR & Press Relations · Tagged with BacABank