More PR for Bac A Bank
Client: BacABank
Time and venue: November 2011 – Nationwide.
To publicize the reinforcement of the Smartlink credit card network with 40 different brands of commercial bank, Bac A Bank decided to communicate in the printed and online press in November again.
Mildot agency was asked again to run the press campaign in several printed and online media, selected to reach the client’s public target: magazines such as Tu Van Tieu Dung and Saigon Tiep Thi, as well as information websites including VietnamNet, 24h, Ngoi Sao and Tin Tuc online.