Document and analyze media coverage: the Digital Press Book
Client: Mildot Agency. Timing and venue: May – June 2012. Hanoi.
Mildot Agency presents an application first developed for Embassies and international organizations here in Vietnam: the Digital Press Book.
This multimedia tool has been designed for documenting and measuring the impact of press relations during an official visit or a special event. The first version of the Digital Press Books was made in 2003 for the Danish Embassy in Hanoi and since, it has been popular with the French and Belgium Embassies (on the occasion of official visits) as well as with EU funded projects (EHEF, ETV2), the ADB, the IFC Mekong and others.
More than a press clipping, this CD ROM includes a very intuitive application to view the scans of all the press articles, classified by date or media titles, with a short English resume, making the press book much more convenient to exploit than a bunch of JPG clipping scans and much more durable than when made on paper photocopies.
A neat application with an intuitive interface
Furthermore, all articles are recorded in a database, so that PR officers or Press Attaches can analyze the nature of the media coverage they managed to generate (how many cover pages, photos, number of words, interviews, reports…). The application has just been upgraded with functions to help visualize these characteristics with graphics. On top of these features, each article and its translation can be copied, printed or sent individually if needed.
The 2012 version includes functions & graphics to analyze press coverage
This press book is custom made: the format and content are adapted to the client’s specific needs & requests. In the standard package, we cover about 40 Vietnamese printed newspapers and magazines (Vietnamese, English and French languages) and the major Vietnamese information websites but if requested, we can also monitor any relevant specialized media and professional websites.
For more information, please contact the agency.
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